Senior Copywriter

HCP - Senior Copywriter

The Senior Copywriter (Sr. CW) works collaboratively with brand copy teams and is responsible for researching, creating, and writing copy that properly reflects the client's strategy. They will support the generation of unique and innovative materials for brand(s)/client(s), developing text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotating client medical, legal, or regulatory submissions. They will collaborate with Art and Editorial teams as needed to ensure content is accurate and displayed correctly. They will start to demonstrate management skills through mentorship and training of junior team members.

ESSENTIAL FUNCTIONS

• Copywriting and Creative Execution
• Cross-Functional Collaboration
• Strategic Thinking
• Administration

JOB DUTIES / RESPONSIBILITIES

• Copywriting and Creation Execution
• Cross-Functional Collaboration
• Strategic Thinking
• Administration

EDUCATION

DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelor's degree Marketing, Advertising, Communications, or related field Preferred

LICENSES & CERTIFICATIONS N/A

MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED 2+ years Marketing/Advertising Business Preferred

KNOWLEDGE, SKILLS, & ABILITIES

Comments Portfolio of work demonstrating strong and consistent writing ability required. Microsoft Office Suite (Outlook, Excel, Word, Teams). Strong written and verbal communication.

COMPETENCIES

- Communication: Attentive and shows interest in subject; expresses ideas accurately and clearly.

- Organization: Creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.

- Collaboration: Works effectively in a team environment to build and foster collaboration.

- Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.

- Creativity: Demonstrates a creative mind.

- Engaged/Motivated: Attentive and shows interest in the subject.

- Attention to Detail: Self-edits work and has a sharp focus on even the smallest of details.

ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS

• Understanding of market access channels (e.g. health plans, health systems, GPO, PBMs, LTC) broad understanding of stakeholders and develop content that is appropriate and targeted for each stakeholder

• Understand the concept of brand value proposition and its significance in market access communications

• Understands marketing plans, including objectives and strategies and how success will be measured

• Ability to play a role in market research (e.g. steering committees, advisory boards and other strategic workshops)

• Basic understanding of brand(s) value story and key supporting data (clinical and economic)

Sr Copywriter, Market Access Bench works collaboratively with the rest of the copy team across the IPGH Market Access agencies on assigned brands where business needs dictate

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

$75,000 - $100,000