Assistant Brand Manager

Assistant Brand Manager

The Assistant Brand Manager supports the Brand Team in the execution of key brand responsibilities under the direction of Category Manager. They play a meaningful role in the delivery of brand P&L goals. This individual will positively influence cross-functional partners to support innovation and brand building activities. This role will contribute to the creative development of exciting new brands and marketing communications.

Responsibilities:

• Manage product P&Ls, launch plans and promotional strategies
• Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
• Identify key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
• Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends
• Develops Basis of Interest platforms for product concepts
• Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command
• Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products
• Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims
• Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.
• Develops and manages consumer research
• Develops Copy Platforms for product package labeling working with and giving direction to graphics department
• Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations
• Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing

Qualifications:

• Detailed work and organizational skills
• Ability to analyze problems and create solutions
• Ability to work independently and follow through on projects
• Ability to maintain confidentiality of sensitive areas
• Excellent written and verbal communication skills
• Ability to work under stress
• Strong creativity skills
• Word processing and spreadsheet skills
• Sit with intermittent walking
• Manual dexterity for such duties as stapling, collating, sorting, filing, typing, writing, etc.
• Communicate (hearing &speech) with individuals in person and by telephone in a tactful and courteous manner
• Visually read reports, computer screen, etc.
• Good math skills (add, subtract, multiply, and divide)
• Two (2) or more years previous experience in Product Management or equivalent
• Strong customer relation skills for conflict situations
• General business skills
• Bachelor's Degree in Marketing, Business, Communications, or equivalent
• Ability to perform the essential duties and responsibilities with efficiency and accuracy