Marketing & Design Coordinator

Marketing & Design Coordinator

The Marketing & Design Coordinator is responsible for day-to-day coordination of recurring marketing programs, events, and routine requests, while also producing hands-on design and content work and helping maintain a cohesive visual brand identity.

Essential Duties and Responsibilities

• Coordinate FAST Academy logistics, including attendee communications, materials, and follow-up
• Coordinate trade shows, golf outings, luncheons, and customer events, including preparing and shipping materials and promotional items
• Manage routine marketing requests from sales, independent manufacturing representatives (IMRs), distributors, partners, and internal teams (Product Development, Customer Service, Engineering, Coating)
• Create print and digital marketing materials, including logos, typography, color palettes, illustrations, graphics, and shareable write-ups, for sales, signage, and training resources
• Help develop and maintain a cohesive visual brand identity that reflects the brand's values, positioning, and target audience
• Ensure consistency and adherence to brand guidelines across all internal and external visual materials
• Conduct regular audits of visual assets to confirm alignment with brand guidelines
• Collaborate with the marketing team and cross-functional stakeholders to incorporate brand and visual requirements into website, social media, print, packaging, video, and advertising efforts
• Research and stay current on industry trends and best practices in visual branding and design
• Gather customer stories and help develop testimonials, case studies, and sales resources
• Help train sales staff on website tools, field routine questions, and support nurturing campaigns under the Marketing Manager's direction
• Coordinate internal branding initiatives, including employee spotlights
• Help shape video concepts and lead interviews, keeping projects aligned with the intended creative vision while the Design Specialist leads production

Culture

• Assist with 5S throughout the plants
• Exemplify Fullerton Tool Company Core Values
• Other relevant tasks as assigned by supervisor

Qualifications/Education/Skills

• Bachelor's degree in graphic design, visual communication, marketing, or a related field
• Experience in marketing coordination, visual design/branding, event logistics, or a related field
• Working knowledge of graphic design software and tools (e.g., Adobe Creative Suite or similar)
• Solid understanding of branding principles, visual communication, typography, color theory, and layout/design aesthetics
• Strong creative and conceptual thinking skills, with the ability to translate ideas into compelling visual designs
• Strong organizational skills and ability to manage multiple concurrent projects, requests, and deadlines, both independently and collaboratively
• Strong attention to detail and commitment to delivering high-quality, brand-consistent work
• Clear, professional written communication skills for customer-facing materials, training resources, and internal communications

Working Conditions - Hybrid Physical Requirements

Regularly required to sit or stand for extended periods of time. Ability to lift to 20 lbs.