Consumer Insights Data Analyst (CPG & Retail Analytics)

Consumer Insights Data Analyst

The Consumer Insights Data Analyst will serve as the objective source of truth on business and category performance. The ideal candidate is a curious, strategic thinker, detail oriented and a collaborative business partner who thrives in a fast-paced environment. This role owns data quality, builds the dashboards and visualizations the business runs on, and applies advanced analytics to explain performance and uncover growth opportunities, partnering cross-functionally to democratize data-driven decision making. This role is hybrid and open to either being located in Los Angeles, CA or Minneapolis, MN.

WHAT YOU'LL DO

The Data Analyst is responsible for duties including but not limited to the following:

• Own the source of truth: Serve as the objective, single source of truth on business performance across syndicated data sources (e.g. Circana, Stackline) and retailer POS portals. Harmonize these sources into one consistent view of consumption, share, distribution, pricing, and promotion.
• Ensure data quality and governance: Maintain data pipelines, product and retailer hierarchies, and common KPI definitions. Establish validation checks, cross-source reconciliation, and documentation to ensure data quality and accuracy.
• Report on the state of the business: Deliver weekly, monthly, and quarterly performance reporting by brand, category, channel, and retailer. Proactively flag trends, risks, and opportunities, and explain the drivers behind the results.
• Build dashboards and visualizations: Design, develop, and maintain intuitive, automated dashboards. Continuously improve usability, adoption, and refresh reliability.
• Apply advanced analytics: Lead deep-dive analyses such as sales driver decomposition, price and promotion effectiveness, distribution and velocity, assortment and share of shelf, forecasting, and incrementality. Translate findings into clear, actionable recommendations.
• Democratize data: Partner with cross-functional teams (e.g. Brand, Finance, Sales, etc.) to understand business questions and key success metrics. Train and enable stakeholders to find and use data independently, building data literacy and a culture of evidence-based decision making.
• Tell the story: Synthesize data from multiple sources into concise narratives and presentations that influence strategy and unlock data-backed decision making.
• Manage data partners: Serve as the primary point of contact for data vendors (e.g. Circana) managing deliverables, database builds, and issue resolution.

WHAT YOU'LL NEED

• Experience: Minimum of 3–5 years in data analytics, sales or category analytics, or business intelligence within CPG or retail.
• Education: Bachelor's degree in Analytics, Statistics, Economics, Business, or a related quantitative field required; an advanced degree is a plus.
• Technical Skills: Hands-on expertise with Circana, Stackline, NielsenIQ, or other retailer POS systems. Strong command of CPG measures (e.g., consumption, distribution, velocity, base vs. incremental, dollar and unit share). Advanced Excel and SQL; experience with Python or R for data manipulation and statistical modeling. Proficiency building dashboards in Power BI, Hex, Tableau, or similar BI tools. Experience with statistical methods such as regression, forecasting, and price elasticity modeling. Working knowledge of data modeling, ETL, and cloud data platforms (e.g., Snowflake, Databricks) is preferred.
• Key Competencies: Relentless attention to detail and a commitment to data accuracy and integrity. Ability to reconcile and synthesize disparate data sources into a single, trusted view. Strong business acumen and the ability to translate complex analyses into clear, actionable recommendations. Collaborative partner who can influence and educate stakeholders at all levels. Adept at managing multiple priorities in a fast-paced, dynamic environment.
• Additional Skills: Excellent written, verbal, and data storytelling skills. Proactive and curious, with a drive to automate and continuously improve processes. Experience managing data vendor relationships. Passion for enabling others through data literacy and self-service tools.

Compensation

The pay range for this role is $61,000 – $76,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

Benefits & Perks

At Honest, we're all about investing in our people. We're dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness: We've got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity: Ownership isn't just a mindset here—it's real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement: We're committed to your growth—whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they're part of the family.
• Employee Discounts: Treat yourself and your loved ones to Honest products with exclusive employee discounts.

Please note: Benefits offerings may vary based on the position and geographic location.