Marketing Coordinator

Marketing Coordinator at Ryan Homes

At Ryan Homes, a brand of NVR, the Marketing Coordinator plays a key role in driving lead generation and supporting sales success through targeted digital marketing campaigns. Working closely with the sales and marketing team, you will help create engaging customer communications, optimize lead nurturing strategies, and analyze campaign performance to improve results.

This is an excellent opportunity for a motivated marketing professional to gain hands-on experience in digital marketing, content development, email automation, analytics, and campaign strategy while contributing to the success of one of America's leading homebuilders.

Core Responsibilities

Digital Marketing & Customer Communications

• Create compelling marketing content for email campaigns, text message campaigns, and automated lead nurture programs.
• Design, schedule, and deploy digital communications that engage prospective homebuyers throughout their purchasing journey.
• Maintain communication calendars and action plans for coming-soon and active communities.
• Monitor campaign results and provide performance insights and recommendations for improvement.
• Ensure compliance with email marketing best practices, data privacy requirements, and Ryan Homes brand standards.

Lead Generation & Campaign Strategy

• Partner with sales and marketing teams to develop community-specific marketing plans that drive website traffic, generate qualified leads, and increase model home appointments.
• Support the execution of advertising and lead generation initiatives across multiple communities.
• Help maintain website content by updating pricing, inventory home information, community details, model hours, and promotional messaging.
• Ensure all marketing materials comply with Equal Housing Opportunity guidelines, payment disclosure requirements, and Ryan Homes brand standards.

Analytics & Performance Reporting

• Track and analyze key marketing metrics, campaign performance, and lead generation results.
• Prepare reports and share insights with regional teams to support data-driven decision making, as needed.
• Identify trends, opportunities, and recommendations to improve campaign effectiveness and overall marketing performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience.
• 1-4 years of experience in marketing, digital marketing, communications, or a related role.
• Strong written communication and copywriting skills with the ability to create engaging, customer-focused content.
• Strong attention to detail and commitment to accuracy.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Analytical mindset with the ability to interpret marketing performance data and identify trends.
• Proficiency in Microsoft Office applications; experience with email marketing platforms, CRM systems, or marketing automation tools is a plus.
• Ability to work independently while collaborating effectively within a team environment.

Life at NVR:

As the parent company of Ryan Homes, NVHomes and Heartland Homes, NVR is committed to your success and we will give you the tools, training, and industry knowledge you need to excel and thrive. Our management team is tenured and talented, nearly 80% of them promoted from within, so you will have mentors who can share their knowledge, and provide career guidance and encouragement.

NVR offers traditional benefits, among the best in the industry. In addition, we offer all employees stock ownership through a profit sharing trust as part of our retirement savings package. NVR has had the highest Earnings Per Share growth rate in the homebuilding industry for the past 10 years, so as we grow financially, so do you!

We are an Equal Opportunity Employer. Drug Testing and Credit Check are required. Applicants must be legally entitled to work in the United States, as NVR does not provide visa sponsorship.

This position pays $50,000 - $70,000 per year. Individual pay is determined by factors including the candidate's job-related skills, experience, relevant education, and location.