Senior Copywriter

Senior Copywriter

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a "me-too" product into "yes-please."

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients' market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That's the philosophy, here's the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, "We celebrate people who stand up and say, 'You know what? This is dumb.' Damn straight.

We're Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. We create breakthrough experiences that move people, change behavior, and help healthcare brands make a meaningful impact. We're looking for a Senior Copywriter to join our team who will help us continue to deliver game-changing campaigns for Consumers & HCPs.

Read on to learn more about what we're looking for and why you'll love working here.

How You'll Strengthen the Team

Our team is looking for someone who has a winsome attitude and understands the ever-changing digital advertising landscape. Beyond that, here's how you'll make your mark:

• Work together with art directors, planning, and account team to provide creative, strategically sound solutions for client, in-house and new business needs
• Own jobs, beginning to end
• Write, reference, and annotate copy, using AMA or brand style, in preparation for medical/legal review without supervision
• Pay obsessive attention to narrative consistency, voice & tone, as well as accuracy of content (in partnership with Editorial)
• Clearly communicate information and direction to other writers as well as suppliers, freelancers, and editorial staff
• Participate in client meetings and presentations
• Attend market research
• Present work in an organized and interesting manner
• See copy decks and manuscripts through development and to launch (in partnership with Editorial and Creative Director)
• Initiate data searches and maintain brand reference files

What You'll Bring

Across 3-5+ years of experience, you know what it takes to slay crafting copy. These are the core skills you've totally nailed:

• Experience with pharmaceutical / healthcare marketing writing, with strong experience crafting copy for Healthcare Professionals (HCP)
• Bachelor's degree or equivalent experience
• Ability to recognize strong creative ideas and see them through to completion
• Thrive under pressure in a fast-paced environment
• Ability to meet deadlines for multiple projects simultaneously
• Strong skills in referencing and annotating are required

Why Heartbeat?

Heartbeat is a healthcare marketing and creative agency dedicated to helping challenger brands achieve extraordinary growth. We bring together strategy, creative, media, technology, analytics, and behavioral science to solve complex healthcare marketing challenges.

Our culture is built around three core beliefs:

• Empowering Challenger Brands
• Being the Best Place You'll Ever Work
• Fostering a Diverse & Caring Community

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, one of the world's leading healthcare communications networks. Through Publicis Health, our teams have access to deep healthcare expertise, industry-leading resources, and global collaboration opportunities.

Publicis Health is part of Publicis Groupe, one of the largest global communications organizations, spanning advertising, media, data, technology, and business transformation. Together, we help clients navigate an increasingly complex marketing landscape while delivering innovative solutions that drive business results.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.