Graphic Designer

Graphic Designer

The Graphic Designer is a member of the Marketing and Communications Department and is under the supervision of the Multimedia Graphic Coordinator. This is a creative and versatile position. The Graphic Designer will be proficient in various aspects of marketing production, including graphic design, photography, videography, and social media management. This role requires a keen eye for detail, a strong sense of aesthetics, and the ability to bring creative concepts to life across different mediums in alignment with RCC branding and voice.

Duties

Graphic Design:

• Develop engaging and visually appealing graphics for both digital and print media, including digital and static billboards, digital ads, brochures, postcards, flyer, posters, advertisements, and social media graphics.
• Create branded print collateral that meets specifications for College outreach materials.
• Create branded digital assets that meet specifications for digital ads and signage.
• Work closely with the marketing team to conceptualize and execute design projects that effectively communicate the brand's message.

Photography:

• Capture high-quality photographs to be used in various marketing materials, social media platforms, and website content.
• Collaborate with the marketing team to create visually compelling images that align with the brand's messaging and goals.
• Edit and retouch photos to ensure consistency and adherence to brand guidelines.

Videography:

• Assist Multimedia Graphic Coordinator with videography projects: plan, shoot, and edit videos for various purposes, including commercials, promotional videos, tutorials, and internal communications.
• Stay updated on industry trends and incorporate innovative video techniques to enhance the visual storytelling of the brand.
• Collaborate with the marketing team to ensure videos align with the overall brand strategy.

Social Media:

• Create compelling, engaging content that:
  • Aligns with RCC's overall brand strategy,
  • Increases brand awareness,
  • Increases potential and current student engagement,
  • Increases enrollment, and
  • Is specific to each platform and our audiences within each platform.
• Stay current on social media trends and incorporate them into RCC's overall social media strategies.

Other:

• Manage multiple projects simultaneously, meeting deadlines and maintaining the highest standard of quality.
• Execute printing, cutting, and other production activities for marketing collateral and branded materials.
• Assist with events as needed.
• Other duties as assigned by supervisor.

Required and Preferred Qualifications

Required

• Associate's degree in graphic design or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• Strong portfolio showcasing a diverse range of multimedia projects.
• Proficiency in photography and videography.
• Proficiency in social media management.

Preferred:

• Bachelor's degree in Multimedia Design, Graphic Design, or related field.

College Requirements of all Employees

• A commitment to embrace and promote a campus culture that values trust, integrity, belonging, mutual respect, a strong work ethic, and service to others.
• A commitment to institutional service by proactively seeking opportunities and actively contributing to student engagement, College initiatives, and community partnerships through participation in committees, student organizations, outreach activities, mentoring, and other service opportunities.
• A commitment to the comprehensive community college philosophy and mission which provides academic, career, intellectual, and social development opportunities for all students.
• Ability and willingness to work collaboratively with all faculty, staff, students, and external stakeholders.
• Serve on institutional committees as appointed by the President.
• Annually review all Randolph Community College safety rules and policies and be familiar with all emergency safety procedures. Promote good safety habits and be compliant with all applicable safety regulations.
• Perform other duties and responsibilities as needed or assigned.

Benefits

The following benefits are available to full-time employees. A full-time employee is defined as an employee who works 30 or more hours per week for a minimum of nine months of the fiscal year. Vacation Leave Sick Leave Personal Leave Personal Observance Day Bereavement Leave Holiday Pay Longevity Pay NC State Health Plan Assurant Dental Insurance Superior Vision Insurance Horace Mann Automobile Companion Life Insurance - free $10,000 term life policy for FT employees Colonial Products - cancer, accident, short/ong term disability, life insurance Flexible Spending Accounts (Health and Dependent Care) Employee Assitance Plan (EAP) Retirement Additional benefit information is included in the Employment Matters section of the Randolph Community College Policy Manual. Randolph Community College does not discriminate on the basis of race, color, national origin, religion, sex, age, disability, pregnancy, political affiliation, veteran status, sexual orientation, gender, gender identity or expression, or any other protected class under applicable law. The following positions have been designated to handle inquiries regarding non-discrimination policies: Assistant Director of Student Success or Director of Human Resources | 629 Industrial Park Ave, Asheboro, NC 27205 | (336) 633-0200.