Regional Performance Marketing Manager – Automotive / Multi-Location Retail

Regional Performance Marketing Manager

Kunes Auto & RV Group is looking for a Regional Performance Marketing Manager to own the day-to-day performance of digital and retail marketing across a portfolio of dealership locations.

This is not a brand-marketing or primarily creative role. We are looking for someone who understands paid digital media, lead generation, marketing analytics, local retail execution and ROI — and who is comfortable digging into the numbers to determine what is working, what isn't, and what needs to change.

You'll partner directly with dealership General Managers, sales and service leaders, our corporate marketing team, agencies and vendors to turn regional marketing strategy into measurable store-level results.

Automotive, RV, powersports or other multi-location retail marketing experience is strongly preferred.

Location: This is a remote, field-based role. It's open only to candidates who live in or near one of these markets:

• Springfield, IL
• Central/Western Illinois
• Madison, WI
• La Crosse, WI
• Hastings, MN

Applicants outside these areas will not be considered. The role requires regular travel to dealerships in the region and about one trip a month to Delavan, WI.

What You'll Own

• Digital Marketing Performance
• Marketing Analytics & ROI
• Marketing Budget Management
• Dealership & Multi-Location Marketing
• OEM Co-op & Compliance
• Agency & Vendor Management
• Reputation & Customer Sentiment
• Social Media Oversight
• Campaign Execution

Requirements

What We're Looking For

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated experience analyzing marketing KPIs and making recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.
• Ability to work directly with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfortable managing multiple locations, campaigns, priorities and deadlines.

• Automotive dealership marketing experience.
• RV, powersports or other multi-location retail marketing experience.
• Experience supporting multiple stores, locations or geographic markets.
• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics.
• OEM co-op or manufacturer marketing-compliance experience.
• Fixed operations/service marketing experience.
• Experience managing agencies and digital marketing vendors.

What Success Looks Like

• Store leaders understand where their marketing dollars are going and what they're producing.
• Marketing spend shifts toward programs producing measurable results.
• Cost per lead and customer acquisition performance improve.
• Campaigns launch accurately and on time.
• OEM co-op documentation is clean and audit-ready.
• Underperforming stores and campaigns are identified early rather than after the budget has already been spent.
• Leadership receives clear reporting accompanied by recommendations — not simply spreadsheets.

Why Kunes

Kunes Auto & RV Group operates 39 rooftops across multiple states and OEM brands. Our scale creates a marketing environment considerably more complex than a single-location dealership.

This role provides the opportunity to influence marketing performance across an entire region while working directly with dealership leadership and a centralized marketing organization focused on measurable results.