Editorial & Digital Content Lead
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At Penske Entertainment, we don't just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands: INDYCAR, Indianapolis Motor Speedway (IMS), IMS Productions, and Motorsports Events Management. Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you're ready for a career where excitement, purpose, and impact collide—we want to meet you.
The Editorial and Digital Content Lead helps shape the written voice of INDYCAR and Indianapolis Motor Speedway across digital platforms and communications. From compelling feature stories and race coverage to press releases and marketing copy, you'll create and edit content that informs, engages and connects with fans and media. Reporting to the Editorial Director, you'll collaborate closely with Marketing and Communications teams to plan coverage, maintain editorial standards and deliver accurate, engaging content in a fast-paced, deadline-driven environment.
Your responsibilities include:
- Writing feature stories, race reports, press releases, media advisories, marketing copy, executive copy, media guides, event program copy and other copy for media distribution, INDYCAR.com, INDYNXT.com, IMS.com and the INDYCAR App powered by NTT DATA.
- Covering most, if not all, NTT INDYCAR SERIES and INDY NXT by Firestone races either on-site or remotely.
- Covering all major event weekends at IMS.
- Editing selected copy across Penske Entertainment Corp.
- Posting to INDYCAR and IMS websites through content management system (CMS).
- Sending press releases and advisories to media email lists through CMS.
- Writing, editing event programs for Indianapolis 500 and Brickyard Weekend in collaboration with Creative Services department of Penske Entertainment Corp.
- Working with Director of Editorial and Senior Manager of Editorial to devise weekly editorial schedules, event editorial strategy.
- Reviewing and updating editorial style guides.
- Providing support for social media team to ensure brand standards and style guide are consistently implemented.
- Participating in key planning meetings and sessions at INDYCAR and IMS.
We're looking for someone who's ready to bring great effort every day and is committed to growing with us. Required experience and skills include:
- At least five years' professional communications or journalism experience or extremely relevant and equivalent experience.
- Professional writing and editing experience in a deadline journalism environment, preferably a daily publication or website.
- Demonstrated ability to write and edit world-class written content.
- Detailed knowledge of AP Style and the AP Stylebook.
- Ability to select, crop and post compelling images to accompany stories with tools such as Adobe Photoshop.
- Experience with Adobe Photoshop, Adobe Marketo and Sitecore CMS is a plus.
- Experience in the sports industry or sports journalism, with knowledge of the racing industry and INDYCAR/IMS a plus.
- High integrity, confidentiality and a strong work ethic; strong desire to succeed, eagerness to learn, professionalism and passion for communications and sports industry.
- Strong people skills, management skills, time management, resourcefulness, responsiveness.
- Innovative thinker and self-starter, ability to work well under pressure and with others.
- Effective communications skills.
- Proficiency in establishing priorities and managing details.
- Knowledge of all the Penske Entertainment Corp. related properties.
- Strong understanding of 21st century media landscape.
- A proactive, flexible mindset and commitment to excellence.
- Passion for creating memorable experiences.
- Cultural competence and the ability to thrive in a diverse environment.
- Alignment with Penske Entertainment's core values and standards.
- Education: Bachelor's degree in journalism or public relations, or equivalent experience.
Flexibility & Travel:
- Standard hours are Monday–Friday, 8:30 a.m. to 5:30 p.m. Extended hours required during race weekends and key event periods (especially May)
- Ability to travel out of state and internationally (valid passport required)
Our teams work together to create flexibility that supports life in and out of work.
Physical Demands:
- Ability to lift up to 25 pounds
- Extended periods of standing or walking (as needed)
- Comfort working indoors/outdoors and around event noise
Work Environment:
- Fast-paced, collaborative office and event settings
Benefits & Perks:
- Medical, dental, vision, and life insurance
- 401(k) with 100% company match up to 5%
- Paid vacation, personal, and sick days + 12 paid holidays
- Generous paid parental leave and tuition assistance
- On-site fitness center and wellness programs
- Discounts on meals, gear and more
Equal Opportunity:
Penske Entertainment is proud to be an equal opportunity employer. We're committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.